23 · Portfolio · Web Design
Carly Kuhn
Carly Kuhn is a New York-based illustrator and artist whose work spans paper goods, wallcoverings, and illustrated books. Her forthcoming debut book, A Character Study (2026), reflects a fascination with human behaviour and the poetry of everyday life.
Case Study
The full story.
The Challenge
Translating Carly's hand-drawn, intimate artistic style into a digital experience that felt equally personal and enduring — without the design overpowering the work or feeling too polished for her warm, approachable voice.
The Solution
Designed a clean, editorial portfolio in Framer with generous whitespace, refined typography, and a soft visual palette that lets Carly's artwork take centre stage. The layout flows naturally through her collections, partnerships, and book projects with quiet elegance.
The Results
- Elegant, artwork-first layout
- Seamless collection and shop showcases
- Refined editorial typography
- Timeless, brand-consistent aesthetic